The product

One dashboard for how AI describes your business.

OpenAI, Claude, Gemini and Perplexity are already answering questions about your business: recommending it, comparing it to competitors, or leaving it out. Vimarsh measures exactly what they say, with the evidence behind every number -- then connects that with your search, local and advertising signals.

Get your free AI reportSee pricing
Up to four AI engines
The engines your plan includes, asked the same questions.
Evidence for every number
Open the raw response behind any score.
Measured every week
A steady rhythm, so the trend is comparable.

How it works

Ask. Analyze. Explain.

What actually happens when you run Vimarsh, from one buyer question to the exact words behind every number.

Fig. 2 · From a question to its evidence

Illustrative example

A buyer question

“best project management software for small teams in Pune”

Eight kinds of question

BrandRecommendationProblem-basedNear mePrice inquiryComparisonAlternativesCategory discovery

For businesses in India, Vimarsh also adds city-localized and Hinglish versions of these questions.

Invented figures with generic names. Today you open a response on your dashboard to read its raw answer; the position table and the highlighted mention illustrate what the stored measurements contain.

The output

Your AI visibility, in one place.

After each run Vimarsh shows where you stand, with the response behind every number one click away.

Fig. 3 · Your visibility at a glance

Illustrative example
0100

0%

AI Visibility

Low agreement

Based on 16 AI responses across 4 providers, this week

Mention rate75%
Recommendation rate50%
Citation rate19%

By engine

0%25%50%75%100%75%OpenAI75%Claude50%Gemini100%Perplexity

Perplexity names your brand in 4 of 4 responses.

AI Visibility, last 6 weeks

38% 52%

Invented figures from 16 example responses. Today the dashboard shows your latest scores and each response behind them; the dial, the by-engine bars and the 6-week trend illustrate what the stored measurements can show. Only Perplexity searches the web, so it is the only engine that shows sources.

The metrics

Every number, defined.

Fixed formulas compute the scores. An AI never grades itself, and the weights are disclosed here.

AI Visibility
One score from 0 to 100 that combines the measures below, so you can see the direction at a glance.
Mention rate
The share of AI responses that name your brand.
Recommendation rate
The share of responses that recommend your brand, not just mention it.
Citation rate
The share of responses that cite at least one source. Only Perplexity searches the web, so it carries most of this measure today.
Sentiment and position
How favourably you are described, and how early your brand is named. Both feed the score; the dashboard shows the score and the three rates.
Sample size
Every score says how many AI calls it rests on, and small samples are flagged as directional.

Fig. 4 · How the AI Visibility score is built

Our method

Hover or focus a measure to see its share of the score.

A worked example (illustrative)

75% mentions, 50% recommendations, 19% citations. Sentiment and position not yet measured, so the weights are re-balanced over what is available: (0.30 × 75 + 0.25 × 50 + 0.20 × 19) ÷ 0.75 = 52.

The weights are our product decision, not a law of nature. A measure that is missing, for example because the sample is too small, is left out and the remaining weights are re-balanced, so a business is never marked down for data that has not accumulated yet.

The rhythm

Measured every week, so the trend means something.

Vimarsh is a weekly measurement, not a live ticker. AI answers can change from one minute to the next, so a steady weekly rhythm gives you a comparable trend instead of noise.

  1. Mon
  2. Mon
  3. Mon
  4. Mon
  5. Mon
  6. Mon
  7. Mon
  8. Mon

An illustration of the weekly rhythm.

Every Monday
Your questions run on a fixed weekly schedule.
On your plan's engines
Each question goes to every engine your plan includes.
The same questions, worded the same
So this week and last week can be compared like for like.

Built on the best, in the open

The engines are the refrigeration. Your brand is what people ask for by name.

Refrigeration made the cold drink possible; the brand is why people reached for it. AI works the same way. OpenAI, Claude, Gemini and Perplexity are the infrastructure your customers already ask, and Vimarsh does not pretend to be one of them.

We use each provider's official API, openly, to ask the questions your buyers ask and keep every answer. Our work is the layer above the engines: measuring, comparing and explaining what they say about your brand, so you can see where you stand and work to earn your name in their answers.

Which engines you get depends on your plan. OpenAI, Claude and Gemini are asked without web browsing, so their answers show what each model itself says about you.

Official APIs only
Each engine is asked through its own documented API. Nothing is scraped.
The same question, every engine
One buyer question goes to each engine your plan includes, worded identically.
Every answer is kept
The raw response is stored word for word, so any number can be traced back to it.

Vimarsh is independent. It is not affiliated with, sponsored by or endorsed by OpenAI, Anthropic, Google or Perplexity. Product and company names belong to their owners.

Beyond AI visibility

Search, local, and advertising signals -- in the same place.

Search intelligence
Connect Google Search Console to see which queries and pages drive clicks, next to your AI results.
Local intelligence
Local Competitor Map and Maps vs AI Gap compare nearby competitors to your AI visibility -- built for physical, local businesses.
Marketing intelligence
Connect Google Ads and ChatGPT Ads to see your paid spend alongside what AI says for free. Meta Ads is rolling out.
Agency Intelligence
On the Agency plan and above: a portfolio view across every client business you manage, from one account.

Connected sources

Bring your search and ad data next to what AI says.

Your search and ad accounts already show where people find you. Connect them to Vimarsh and read them alongside your AI visibility, so every gap has a source you can check.

Logos are trademarks of their owners and show platforms Vimarsh connects to. Their use does not imply endorsement or partnership. Connect one from your dashboard once it is available to your plan.

What you get

What you can do with Vimarsh.

The short version, in the order you'd use it: from describing your business to deleting your data, you stay in control.

  1. 01

    Describe your business

    Name, website, industry, location and services, plus up to 10 competitors.

  2. 02

    Get buyer-style queries

    Generated from your profile across eight kinds of question, with localized variants for Indian locations. Regenerate any time.

  3. 03

    Measured every week

    Vimarsh runs your queries each week on the engines your plan includes.

  4. 04

    See where you stand

    Your latest AI Visibility, mention, recommendation and citation rates, with the sample size behind them.

  5. 05

    Open the response behind any number

    Every AI response is listed by engine and query. Open one to read the raw answer and any sources it cited.

  6. 06

    Choose a plan

    Billed monthly in INR through Razorpay. Your plan sets how many businesses, queries and engines are measured.

  7. 07

    Delete your account

    Confirm with your password. Restore it any time during a 14-day cooldown; after that, your account and business data are erased.

Ready when you are

See what AI says about your brand.

Add your business and the competitors you care about. Vimarsh measures how AI engines describe you, with the response behind every number.

Get your free AI reportSee pricing

Asked through each engine's official API · every number links to its raw answer

नमस्ते · Namaste

Thank you, in the languages of India

  • धन्यवादHindi · Marathi · Nepali
  • ধন্যবাদBengali · Assamese
  • ధన్యవాదాలుTelugu
  • நன்றிTamil
  • આભારGujarati
  • ಧನ್ಯವಾದಗಳುKannada
  • നന്ദിMalayalam
  • ਧੰਨਵਾਦPunjabi
  • ଧନ୍ୟବାଦOdia
  • شکریہUrdu
  • Thank youEnglish

With gratitude, from all of us at Vimarsh.