About Vimarsh
See how machines see your business.
Vimarsh is built by Free Mind Consultancy, to measure what AI answer engines say about a business, and to connect that with search, local, and advertising signals -- with the evidence behind every number.
Why it exists
A gap worth closing.
Vimarsh is built by Free Mind Consultancy. More people ask AI assistants for recommendations before they ever type a search into Google -- and most businesses have no visibility into what those assistants say about them. Vimarsh exists to close that gap: measuring, with evidence, how AI answer engines describe, recommend, and cite a business.
“See how machines see your business” is the whole premise -- every number in the product traces back to a real AI response, never a summarized or invented claim.
The name
विमर्श
vimarsha
A Sanskrit word for careful reflection and examination, which is what we do to the answers AI gives about your business.
What we hold to
Five principles, plainly stated.
- I
Evidence, not opinion
Every number in the product traces back to a real AI response, never a summarized or invented claim.
- II
We measure, we do not promise
Vimarsh shows what the engines say about you. It does not change it, and it never claims to.
- III
One method for every engine
The same question, in the same words, goes to each engine, and fixed formulas do the scoring, never an AI grading itself.
- IV
Built for Indian brands
Questions are built around Indian cities and, where it fits, Hinglish, because that is how Indian customers ask.
- V
One place, not a dozen tabs
Search, local, and advertising data mean more read alongside AI visibility than read alone, so we bring them into the same dashboard.
Questions or feedback?
We read everything, and a person answers.