What it does
Runs a deterministic, rule-based classifier (no AI call) over existing evidence -- organic Search Console position, AI mention rate, competitor mention rate -- reusing the same named thresholds Waste Finder uses, so 'strong/weak' means the same thing in both features. Classifications: Paid opportunity, Competitor pressure, and Organic-to-paid opportunity (all three only reachable when a real ad channel is connected and synced), AI visibility gap (same evidence, but nothing connected to draft into), or Insufficient data.
Each opportunity shows AI mention rate (flagged low-sample where applicable), competitor mention rate, organic position, and a confidence score. For draft-eligible opportunities, you can generate ad copy per connected channel; drafts go through an explicit review workflow (pending to exported or rejected) -- the product states plainly 'Launch unavailable through Vimarsh -- this draft was exported for manual placement,' meaning Vimarsh never spends money or places an ad on your behalf.
Analysis is flagged stale after 7 days; re-analysis has its own cooldown.
How to use it
- 1Run the first analysis (or re-analyze once the cooldown clears).
- 2Review the opportunity list, grouped by classification, each with its evidence and explanation.
- 3For draft-eligible opportunities, click 'Draft' for each connected ad channel.
- 4Review each draft and approve or reject it -- nothing launches automatically.
Known limits
- The exact re-analysis cooldown duration wasn't independently confirmed from the page alone.